I'm Brian Gundersdorf, a full-stack creative. I've spent my career finding emerging opportunities and building the things that capture them. Writing, design, photography, video, digital product (whatever it takes).

When I'm not transforming businesses, I'm chasing opportunities to be outside. Not lost. Wandering.

27 years of professional design experience across print, web, and products.

GO TO > DESIGN

WRITING SAMPLES

Brand Positioning Thought Leadership

Customers form opinions fast, establish emotional commitments to those opinions, and then seek out facts to support what they want to believe.

In eight years at Bruck Marketing, I ran my BrandLab workshop to help 30+ founders and executives win positive emotional commitments from their customers. My approach is informed by decision science, user-experience research (certified), and storytelling best practices. I've published instructional content spanning brand positioning, messaging development, and a 23-page guide on applying decision science to marketing strategy.

Website Clarity (Why it's a Race, and How to Win): How people really read websites.
30-Point Brand Messaging Checklist: Evaluate your brand message or inspire your next one.
Interview a Customer (Best 30 Minutes Ever): How to interview for and write a customer story.
Customer Experience Blog Series: Success stories of brands that got customer experience right.
Storytelling for Marketers Whitepaper: Story templates keep messages focused and engaging.
Decision Science For Marketers: A detailed guide to how your customers really make decisions.

WRITING SAMPLES

Practical, Narrative, Dramatic Stories From The Trail

I spent Feb-Sep 2026 on a solo cross-country journey documenting America's landscapes, trails, and coastlines by car, foot, camera, and keyboard. One month per town: explore, hike, research, write, photograph, video. Each blog offers both a narrative perspective and practical insights for other hikers.

Mountain Goats at Logan Pass

3-Hour Limit at Glacier National Park

Go Home Nature. You're Drunk.

Hiking Smith Rock State Park, OR

The Best Hike in Big Sur is Officially Closed

HIKING SOBERANES

Hiking The San Luis Obispo Morros

A four part series

Me and The Bear

Hiking with Afib

How I Became and Oboz Hiking Shoe Convert

Good Dirt

FRESH FROM THE TRAIL

August 2026 - Montana and Wyoming

Bison (and the humans who get too close to them) have been getting a bad rap lately. The missing context? In Yellowstone National Park, Bison are eeeeeverywhere. Over 5,000 bison live in Yellowstone, and they seem to enjoy crossing the roads. In two days at Yellowstone, bison crossed directly in front of my car seven times. You hear about it when something goes wrong. But no-drama close encounters with these beasts are quite common. Give them the right of way. Do not irritate them. If their tails go up in the air, they are grumpy and may be preparing to end you.

Mountain goats are the official space aliens of Glacier National Park, and my love for them is comprehensive. The goats you see here are from the Hidden Lake trail at Logan Pass. You only get 3 hours of parking up there, so I picked hanging out with these critters over finishing the hike. No regrets. Find more goats (and the story) here.

Don't get me started on this moose.