PHOTOGRAPHER, DESIGNER, WRITER
I'm Brian Gundersdorf, a photographer, designer, and writer in St. Augustine, FL.

I've spent my career finding emerging opportunities and building the things that capture them.
30 years of professional experience creating compelling designs, leading cross-functional teams, and collaborating directly with executives at some of the largest (and smallest) brands in the world. I've created dozens of brand identities and realized hundreds of pieces of marketing collateral.
Brand, Web, Content, and App Design for a Fast-Growth Agency
In my Chief Brand Officer role with Bruck Marketing, I supported Avenue7Media during a transformative four-year stretch. They quickly grew from a founder-focused Amazon-seller consulting firm to a top-tier e-commerce agency with triple-digit client growth across every category.
My roles:
- Extracted key insights about Ave7's customer, market, offering, and business.
- Codified customer personas—repeated as the company grew.
- Created logo, design system, and customer-centric brand messaging, and helped brand/productize their "7 Avenues for Profitable Growth" client strategy.
- Designed website, pitch deck, brochures, etc.
- Interviewed Ave7's clients and wrote/designed case studies.
- Provided conceptual designs and branding for Lift, Ave7's revolutionary tool for managing presence on Amazon (a wildly complex task).
"I have no doubt that Brian’s brand and messaging work contributed to our 200% year-over-year growth.”
– Jason Boyce, Founder and CEO, Avenue7Media
“I beam with pride sharing our logo and collateral now."
– Jason Boyce, Founder and CEO, Avenue7Media
Profitable Innovation — Business Intelligence Platform
Amidst growing demand for ad hoc analysis, I leveraged emerging JavaScript libraries to realize a new category of drag-and-drop business intelligence product.
- Designed from gound up.
- Profitable MVP within 3 months of dev kickoff.
- Attracted global agencies and Fortune 100.
- Won recurring annual 7-figure contracts.
- Tracked billions in annual ad spend.
- Owned roadmap, feedback prioritization, functional requirements, and design.
- Grew to a multi-application platform with fully self-service instance deployment, data ingestion, cleansing, transformation, joins, business rules, AI insights, dozens of configurable data visualizations, as well as cross-tab, nesting, and pivot tables.
- $12M in VC funding.
- Sold to a global agency.
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“Brian was the secret sauce that made our products great.”
– Aviv Roth Senior Software Engineering, Conservation Labs
”A favorite collaborator of customers and colleagues.”
- Rich Boniface Head of Data Engineering, Conservation Labs
BrandLab Workshop
I created the BrandLab workshop, which I've used to align and energize over 30 business teams around their brand’s purpose as we extract a clear, persuasive message and design system for website, pitch deck, and sales collateral. The images here are the slides I designed for the workshop, and on the far right are sample client outputs (each of these maps to the client's visual brand).
“Now we have an unforgettable story to help musicians, fans, and investors understand how our product can improve their lives. With Brian's help, we've found ourselves.”
– Omar Alsafadi, Founder and CEO, Aria Music
Research and Whitepaper Design
A Pharma-Tech company wanted to determine how (and if) to go to market with a new product. I designed and conducted a survey and interviews with target customers, analyzed the results, and reported back with insights:
- Identified the buying decision team, preferred cost models, and pricing expectations.
- Surfaced buyer sentiment, positioning options, a niche market, and key differentiators—and sales strategies for each target company size.
I wrote and designed the 30-page report including all of the infographics.
Book Promotion Infographics
I've been fortunate to get to work on so many fun projects with Let's Grow Leaders. This was one of my favorites. To help promote their new book, they asked me to illustrated several of the key statistics from the book. I created these illustrations as foundations, and then built social media layouts for each one.
Fun campaign about an important topic!
Brochures and Infographics
Constella came to us (Bruck Marketing) with a newly developed and very strong brand POV. Their ask: help us clarify our offering and create on-brand brochures, white papers, and infographics.
Design System Evolution and White Paper
Several years later, I adapted Constella’s design system for better legibility, engagement, and organization. Then I applied that to design their 56-page Breach Report whitepaper (below).
Branding and Brochure
GuestStars Pro is a learn-as-you-go system that allows modern hospitality and tourism workers to develop their careers without amassing debt our missing out on years of real-world experience and career development.
As we were kickstarting their brand, I developed this logo, color scheme, and infographic, and brochure.
Swimwear Logo, Brand, and Website
DH Swim creates handmade, custom-fit, reversable, swimwear. The priority for the logo and website was to emphasize those differentiators and keep the styling classy with muted colors and a simple, clean layout.
Fundraiser Brochure
Create a brochure for the kids adventure race fundraiser? Yes please!
The goal of this brochure is to draw attention to the event and encourage businesses to sponsor it. The organizers had great photos for me to work with, and I got to bring a delightful palette of youthful adventure colors to the design.
What a fun project and an honor to be a tiny part of this big fundraiser for kids battling cancer!
Rebrand for High Engagement
“The BrandLab output is exceptional and we’ll use this as a reference for EVERYTHING!"
– Judy Schaefer, COO, Allied Executives
AlliedExecutives offers executive peer groups. It’s important that their brand invites executives in and makes them feel excited to spend time together with this team. I created a new logo, modernized their color scheme and fonts, gave careful attention to high-energy photography and iconography choices, and upped the engagement prowess of their brand.
Event Brochure Design
In the 6+ years I have supported The CEO Project (with Bruck Marketing), I have redesigned their website and collateral, created schwag, and helped promote their annual CEO Summit with pieces like this brochure.
Social Media Carousel
A surf contest where the awards inspire tandem rides, backflips, headstands, tackles, epic wipeouts, and general shenanigans? Count me and my camera in!
Goal: Permanently imprint this event (Summer Slam Log Jam 2025) into the memories of its sponsors and surfers.
I took these photos at the event, curated a set of iconic moments, and paired those with the logos of the event's sponsors. I published this as a carousel and set up the host and key sponsors as collaborators on the post. It was shared 41 times and seen over 14,000 times - all organic, no boosts.
Larger and more images from this amazing event are here.
Banners and Billboards
For Jarrettsville Federal Savings & Loans, I've enjoyed modernizing their brand colors and fonts, updating their website, print and web ads, and especially creating large format print designs—like these buiilding banners and billboards!
Scheduling App for Music Schools
How can we empower families to choose music instructors, bulk-schedule recurring lessons, and manage scheduling conflicts for individual weeks?
We collaborated on a three-column approach that visualizes recurring-week scheduling and exceptions. The unique calendar visualization (top of the big page) solves unique challenges for private lesson schedulers.
Vector Illustrations / Stickers
Just for fun, I designed a set of stickers featuring landmarks in my amazing town, St. Augustine, FL. These are all drawn one little vector detail at a time. Since they are vector-based, they can be scaled to any size without losing quality.
Conference Booth Backdrop Design
These four massive displays make up CABEM's conference backdrop. For a backdrop like this, these are the priorities:
- Capture attention
- Ooze professionalism
- Vivid brand representation
- Clear, succinct headlines that help people confirm they are in the right place
- QR codes to help viewers get to more details and take the brand home with them
UX-Certified App Design
I am UX-certified designer with a fully documented process.
From research, personas, and user stories to user flows, wireframes, prototypes, and user testing—you’ll be well-supported in deciding which steps are right for your project.
Vibrant Rebrand
Velocity, an executive advisory group, asked for a vibrant reboot of their brand. Yes please! I update their logo color, workshopped my way to a color scheme their team could agree on, created some key reusable elements, and redesigned their website, pitch deck, brochures and much more.
"The styleguide is so good—very professional, engaging, and ties together really well!"
-Joe Witte, Growth Partnership Director, Velocity Advisory Group
Loan Portal Design
It’s an online loan application, a hub for managing loans, a messaging platform, a task queue, a light CRM, and more!
It’s a 70+ screen Loan Portal—soon to be the center of activity for a huge swath of solar installation contractors and bank employees.
I use Figma for most product design prototypes. But for this one, I used Adobe XD and took advantage of some handy features XD includes for loading data into the design components.
Case Study Design
Especially when prospects are assessing your brand for large-dollar contracts, an engaging case study showing similar work you've done for other clients goes a long way to closing the deal.
I've developed a framework for a 20-minute customer interview, conducted dozens of interviews, written the case studies, and designed engaging designs.
Business Cards / Conversation Starter
For my own photography business cards, I created the illustrated front. On the back, I put a different set of my surfer photos on each card. Now, when I give out business cards, it's a conversation starter, and sometimes even a game. Surfers will find their friends, and we all make more, deeper, and faster connections.
Check out my photography portfolio here.
Album Art Design
For some of the wildest years of my life, I was a touring singer-songwriter with the folk-pop trio, We're About 9. I designed the artwork for five albums as well as countless posters, postcards, t-shirts, one-sheets, ads, and stickers. This is where I really first cut my teeth as a designer, way back when. Here's my band: We're About 9.
Album art is particularly tricky. And it's important to get it right because you're likely to print these in volume ($$$), and the color proofs the printing companies send aren't as helpful as you might hope. Before you design your own—research twice, cut once.
Live Entertainment Booking App
We’re helping bars find and connect with local performers, local performers find gigs, and massively improving the user experience of booking live entertainment.
For this project, I collaborated with the LiveLink founder Keeva Koppinger and the amazing development team at CABEM Technologies. I provided market research, discovery, branding, designs, and developer-friendly Figma prototype for this mobile-first consumer app.
This product, called LiveLink, is in beta now and will have a broader release for the Boston, MA area soon!
Photo Manipulation and Retouching
I have plenty of experience manipulating, retouching, and blending photos with Adobe Lightroom, Photoshop, and Affinity Photo. Here's one I did for fun. Halloween of 2024 my friends dressed up as movie characters. I worked them into the corresponding movie posters.
Swag, Merch, and Promotional Materials
In 2024, Karin Hurt and David Dye released an amazing book addressing the causes of and solutions to workplace conflict. To promote the book, I got to help dream up and and illustrate these "Conflict Cocktails" which we printed on glasses and coasters.
Photography
During the 2025 Hurricane Erin swell, I took over 5000 surf photos with the intention of developing my skills and building credibility. I didn't know until it was over that I had been documenting the local swell of the decade at the St. Augustine Beach Pier.
Will there be a coffee table book? Might be. I designed this layout with that idea in mind, incorporating four of my photos from the swell.
Check out my photography portfolio here.
Logos and Design Systems
Whether your brand already has an established look and feel or you need a new logo, brand colors, font, photo, and imagery, Brian has the right-sized solution to bring your visual identity to life. Brian started his career as a logo designer and has established the design systems for countless brands.
